Dear creatures of the male persuasion -- a treat for you! Penhaligon's commissioned Bertrand Duchaufour to make a new scent for men. It is called Sartorial, inspired by the bespoke artistry of Savile Row, where suits are completely hand made. Oakmoss, beeswax, tonka bean and lavender, woods, ozonic and metallic effects, leather, violet leaf, honey and spices to recreate the atmosphere of the tailor's workroom. It smells like steam ironed fine white linen sewn with silk thread run through beeswax, with a little of the hay they use to stuff the lapels of the suit jackets. It has a subtle, freshly washed and shaved tone.
BD was inspired by the legendary Norton & Sons, the oldest tailor on Savile Row. He mentions the blocks of wax they run the silk and cotton thread through to attach the buttons, the oiled steel shears cutting through fine fabric, the tobacco tinted wood lined work room, the air tinted with the old paper patterns and chalk dust from marking the most beautiful suiting fabrics in the world.
There was an actual suit of this kind at the Penhaligon's presentation, and I could see the darker grey hand stitching on the paler grey lapels and edgings, and the very tactile lightly textured quality of the cloth, and the subtle shades of neutral colors - it was rather quietly amazing.
The packaging is artful too, there is that neutral grey bow tie on the bottle's neck, and the box has a clever design of a needle and thread reaching around the sides. Someday may you all have the pleasure of hand tailored clothing made by a master of the art. In the meantime, please leave a comment and let me know you are interested in participating in the draw. It would be nice to think of a guy wandering around with this subtle and smart fragrance about him. So don't be shy, and put your hat in the ring.
I will pick a winner in one week and post the winner on August 31st. So check back!
The scent will be available in October of this year.
Right photo, Penhaligon's in London. The tailor above is building a suit in the traditional way, like an architectural model...
See more on English perfumers including Penhaligon's at a prior post.