Ava Luxe is an artisan perfume line created by Serena Ava Franco, based on inspirations from modern culture, music and art. Her fragrances are currently available only online directly from her well organized site. Her products are extremely personal in that she does everything herself, from creation of each perfume to the packaging and shipment and customer service, which is amazing. There are a number of examples from each fragrance family, but because I am especially drawn to the mossy, woody and earthy types, I found certain samples that came my way recently particularly appealing. Midnight Violet represents "black violets in a twilight forest" and it imparts the ethereal sweet delicacy of violets overlaid on dark mossy and spiced woody and incense notes. It comes in a "luxe" edition which is individually hand blended and made to order. For all this the prices are still reasonable, probably because less is spent on advertising and promotion or anything other than the product itself. At this point I think her fan base is driven mostly by word of mouth and personal recommendation. Moss has that labdanum tone that I like so much, combined with spanish moss and oakmoss and other elements that lift it into freshness such as lime and lavender. Madame X is another labdanum combined with leather, and such things as fresh mown hay. There are many others whose titles intrigue me, such as Milk and Fire Wood, and Love's True Bluish Light, and I am very curious as to Linden Flower, especially with her description of it as floral with cucumber overtones. Her site gives all the notes of each perfume, a brief explanation of the inspiration behind it and a gradated pricing scheme based on a wider range of sizes than is usually available commercially. She gives samples with each order and also has a mechanism in place for ordering samples. Each fragrance comes in body products such as lotions and shower cremes which I have not yet tried but which have been reviewed elsewhere to be very strongly fragrant and of high quality ingredients. Many thanks to dear Chayaruchama, who was so kind as to send me a wonderful selection of Ava Luxe samples, among others, based on her discerning prediction of how much I would like them. Such creative generosity!
Her site can be accessed at www.ava-luxe.com