Many collect the "imp's ears " which are what they call the small sample vials labeled with the distinctive names that connote many mysterious qualities dear to the gothic heart, such as Envy or Undertow or reference to imaginary literary and mythic characters and places such as Oberon or Kimiho or Kumari Kandam. They have special silver cases to contain a mini collection of your favorites.
The presentation and typeface and overall aesthetic is beautifully executed. See this link for the poetry and images that inspire their perfumes.
I would have loved to have found the one which truly translated into perfume this poem by Baudelaire:
|I WORSHIP YOU LIKE NIGHT'S PAVILION|
I worship you like night's pavilion,
Perhaps subtlety and quality is too much to expect for the very reasonable price they carry. On the other hand, the fantastic website is brimming with beautiful graphic images taken from Beardsley and old engravings, and I found it a pleasure to browse for its enthusiastic creativity. The six sample scents I received, Envy, Kumiho, Kumari Kandam, The Apothecary, Black Phoenix, Oberon and Undertow, were all harsh and came out of the vials like strong scented chewing gum, sweet and chemical, or with a high strong note of decay, such as a mushroom or of strong over brewed tea, or even reminiscent of cleaning or deodorizing products.
They are marketed as benignly vegan and not animal tested. Their incredible strength out of the gate dies fast. They emerge as an overpowering vapor that evaporates within less than half an hour, at least for me. Their devotees feel very differently, as you can see in this link to a forum of reviews which is a celebration of the many, many scents they have created.
You can read about specific scents and browse the website here. Above Beardsley illustration taken from the Black Phoenix Alchemy Labs website.