Last Friday I went to Bendels to check out the Ajne trunk show. Seems that Bendels has decided to make a point of showcasing fine natural perfumes. Ajne is run by a husband and wife team from Carmel, California, where they have a shop, and they produce natural perfumes and other products such as fragrance for the home, body, face and bath. Jane Hendler has training and certification as an aromatherapist and an herbalist, and deliberately designs the fragrances with purpose to affect the mental and physical systems and states. They have their own large farm where they grow lavender and other plants for use in their products. The fragrances are fairly classical as to type, a rose floral blend, a oriental spice, a citrus, a chypre, about nineteen in all, including a subset specifically designed for mothers. They have a following among Hollywood celebrities and also make bespoke fragrances, and modify their created perfumes for specific enhancement on a personal basis. My favorite of their line was Savoir, an oriental that has a reverse dry down from intensely woody into floral. They also offer special flacons that are made of tinted bohemian crystal mounted with silver and gold that are very fine. They use a very high percentage of essential oil and everything is natural. There is an aura of the glamorous side of Calfornia, which seems like it has become our version of France, with the vinters, the chefs, the perfumers and what seems to us in the driven East Coast to be a hedonistic more leisurely attention to the consumption of the finer things in life. When mixing all this along with the climate and the money for luxury generated by the entertainment and computer industries based there, it has become one of our central magnets for beauty and brains.
Above is shown the scent bar at the Ajne Carmel shop. They offer a computerized analysis matching body chemistry to a formula for you. See www.ajne.com for more detailed ingredients lists.